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capital icq case study
Lower Costs and Increased Customer Retention:

Capital IQ collects and aggregates an immense amount of data on various sectors, companies, and people within the investment marketplace. All of this data integrates with powerful workflow functionality to create a robust, "one-stop" banking tool.

Capital IQ's end-user is primarily the investment banker, who facilitates venture capital, private equity and M&A transactions.

   
Situation:
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Capital IQ has spent several years and millions of dollars building their market intelligence, coverage management, and transaction management platform. Their initial efforts were focused on the acquisition and selection of crucial financial information and resources, but the most important piece of the product was: how would they distribute this key information to their clients?

Capital IQ needed a reporting component that would enable their clients to access vast quantities of strategic information. The solution had to address the unique needs of their investment banking clients, who demand that reports be in a familiar layout and have formatting flexibility. Capital IQ understood that very few of their clients were experts in customized reporting solutions and, by using Excel, their clients wouldn't face the added expenses and time required for retraining.

Since each of their clients had differing data requirements, it was crucial for Capital IQ to find a reporting tool that allowed their clients to manipulate the data to meet their needs.

Capital IQ had to supply up-to-the-minute information on buyer lists, financial reports, company backgrounds, etc. Time-critical information, combined with their technology tools, allowed clients to perform searching, targeting, analysis, and transaction management.

 
Solution:
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Capital IQ initially chose Crystal Decisions for their reporting solution, but quickly discovered that Crystal Decisions was too hard to maintain, was difficult to program and did not provide the flexibility their clients demanded. SoftArtisans OfficeWriter addressed all of Crystal Decisions' shortcomings at a fraction of the cost.

The switch to OfficeWriter helped Capital IQ avoid Crystal Decisions' client-license limitations, significant per-user costs and large development expenses. Their OfficeWriter solution was implemented at one-tenth of the cost of Crystal Decisions' product. Capital IQ chose OfficeWriter because of its ease of use, their users' familiarity with Excel, and its native Excel Web reports in BIFF8 and BIFF7.

With OfficeWriter for Excel, Capital IQ's clients are not required to be experts in a customized reporting solution. Since switching to OfficeWriter, Capital IQ clients are enjoying how easy it is to read and modify their Excel spreadsheets. Excel reports are available to their clients for every step of the deal-making process, making investment banking more productive and less burdensome.

Running OfficeWriter for Excel on three servers, Excel reports are now used throughout their company's product, giving the customer a choice of eight types of spreadsheets. Capital IQ has not encountered performance issues, despite interacting with over 1,300 active users that generate hundreds of reports each day. Since Microsoft Excel is not required on the server, Capital IQ never faces the performance penalties and instability associated with multiple instances of the Microsoft Excel object on a Web server.

 
New York, NY
www.capitaliq.com

Customer Configuration:
Server: Windows 2000
Database: SQL Server 2000
Client: Excel 97-2000, IE and Netscape

Business Situation:

Capital IQ needed a reporting tool that produced client-friendly reports; built for demanding use.

Solution:
Capital IQ used SoftArtisans OfficeWriter as the backbone of an external reporting system, providing comprehensive and up-to-the minute reports to their clients, allowing them to make informed decision on their investments.

Benefits:
bullet Complete user satisfaction due to familiar, flexible, easy to use Microsoft Excel format.
bullet High performance and scalable system.
bullet Ease of development
ought product to market faster.
 
quote...It is imperative that we provide our clients crucial data in a universally-accepted format like Excel. SoftArtisans OfficeWriter allowed us to avoid substantial per-user costs and development costs associated with Crystal Decisions.quote
William Murphy
Chief Technology Officer
Capital IQ
 
 
Benefits:
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With OfficeWriter for Excel, Capital IQ's return-on-investment can be measured through time-savings, lower costs, and customer retention. Robust reporting is a requirement of any product seeking to serve this marketplace. The time saved in development meant Capital IQ was able to meet their deadline in delivering their product to market. This is crucial when working within the volatile investment industry where timing is critical. Capital IQ avoided high-priced reporting solutions such as Crystal Decisions or a comparable solution. Customer retention was evident through the positive responses received from users, who appreciate the high performance, ease of use and flexibility of OfficeWriter. And finally, the speed of applications developed with OfficeWriter allows Capital IQ to quickly identify potential investors/buyers involved in a transaction and then, without delay, to facilitate a deal.

Capital IQ was also impressed with the support they received from SoftArtisans. In fact, as part of a key product release, Capital IQ required some customized formatting that was very important to their largest client. Within days, the SoftArtisans development team added this functionality to OfficeWriter for Capital IQ.

By utilizing OfficeWriter for Excel, Capital IQ is providing value to their clients which will help them become the standard platform for investment bankers.

 
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